Be Ready to Lead When Big Life Transitions Impact Your Clients – Episode 61
Retirement. Selling a business. Grey divorce. Sudden wealth.
These are just some of the major life transitions that your clients may experience as they age. And (as you surely know) when life shifts, money tends to shift with it.
You want to be in a position to both retain the assets of existing clients who experience life transitions and attract new clients who are going through big life changes and seeking higher-quality advice than they’re currently getting.
To do that, you need to be ready to act as a calm, confident guide to clients in transition—not just financially, but also emotionally. Most of us don’t simply want to see a big number on our bottom line; we also want to live a great and meaningful life of significance—and we want to get there as fast as possible.
Advisors who can help their clients navigate both the financial and emotional aspects of life as it evolves can truly stand out from the pack and capture more than their fair share of assets.
From defense to offense
Clients’ big life transitions such as those mentioned above put too many advisors on defense—focused on protecting relationships and minimizing loss. But transitions are actually entry points: moments when families are actively seeking leadership, clarity, and perspective beyond traditional planning.
This is where new affluent relationships are formed—that is, if you’re prepared to go beyond the financial aspects of these transitions and help clients get clear on what will make their futures deeply meaningful to them and the people they care about most.
The business exit dilemma
To see the opportunity here, consider a hypothetical highly successful entrepreneur who just sold their business for a huge sum. Most advisors’ value proposition to that entrepreneur would start and end with how to manage all that realized wealth.
A far better approach: In addition to skilled wealth management, help them identify and pursue “what’s next” for them in life that will prove to be deeply meaningful. The fact is, many entrepreneurs feel a great loss of identify once they’re out of the business world where they’ve spent much of their lives—a loss they didn’t anticipate and that four days of golf per week does little to alleviate.
The same dynamic often occurs when people experience a late-in-life divorce or death of a spouse—or receive an inheritance they hadn’t planned on.
Regardless of the transition, the fact is that advisors who can address both money and meaning are equipped to guide these clients through the full journey from success to significance.
A “Modern Elder” approach
To empower advisors to be ready for clients’ major life transition moments, CEG Worldwide and Modern Elder Academy have joined forces to offer the Modern Elder Wealth Advisors certification program—designed to give advisors the tools and resources they need to help their clients build wealth and a life of significance.
REGISTER FOR THE MODERN ELDER EVENT HERE
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