OUR TEAM

CEG WORLDWIDE TEAM

Allison Ballou

Allison Ballou

Elite Advisor Coach

Allison Ballou is committed to helping business professionals and entrepreneurs develop their highest personal, professional and leadership potential. With vast experience in corporate marketing and extensive coach training, she has coached and trained hundreds of individuals ranging from founders of small startups to leaders of Fortune 500 companies.

During her 14 years in corporate brand and marketing communications, she excelled at reviving and leading cross-functional teams to results-driven success, using influence, partnership, customer insights and a strategic mindset. With a passion for helping people succeed and personal growth, she decided to experiment with a coaching course. After the first hour of the first class, she was hooked. She saw and experienced the power it had to change lives by allowing people to move beyond what they ever thought possible. This experiment culminated in a master’s degree and her own coaching and consulting practice—using the same principles of credibility marketing that CEG Worldwide employs—including niche development, strategic partnerships and a consultative sales approach.

Ballou also has a passion for training. She has created and led experiential leadership, emotional intelligence and team-building webinars and workshops for organizations such as Goodwill, YMCA, Dollar General, Minneapolis MadWomen and Capella University. She is known to capture attention through enthusiasm, humor and evoking new insights for participants. With a theater background, she blends art and science into her trainings using the tenants of improv, emotional intelligence and brain science.

Ballou is a Certified Professional Co-Active® Coach (CPCC) through the Coaches Training Institute and a Certified Neuro Transformational Coach (CNTC) from BeAbove™ Leadership. She has an MA in human development from St. Mary’s University, a BBA in marketing and BA in music from the University of Minnesota, Duluth, and is a graduate of the CTI Leadership Program. She is also certified through Six Seconds™ to deliver the Emotional Intelligence SEI and SEI 360 assessments.