How We Serve Institutions

Confronted with unrelenting competition, increased pressure on fees and turbulent financial markets, financial advisors are facing perhaps the most significant challenges in the history of our industry. And just as financial advisors are facing substantial challenges, so, too, are the financial institutions that serve advisors.

But the challenges confronting advisors also contain the seeds of enormous opportunity for financial institutions. Financial advisors need financial institutions more than ever and are turning to them for help to grow and thrive in today’s market. Those financial institutions that rise to the occasion by providing the support systems that the very best advisors need to succeed will win the allegiance of these advisors.

That allegiance from advisors directly translates into additional business and increased profits for the financial institutions. This happens in three specific ways:

1. Increased sales from existing advisor relationships. When advisors participate in programs that they believe are worthwhile, they are highly likely to do more business with the institutions offering those programs. In fact, our research shows that nearly three out of five advisors, or 59.3 percent, conduct more business with firms once they start using a value-added marketing (VAM) program. And when these advisors succeed in making more sales and capture additional assets under management, a significant portion of that increased revenue goes to the financial institution.
   
2. Greater advisor loyalty and retention. When a financial institution helps advisors to succeed, it is much more likely to retain those advisors, in good times and bad. Advisors will remain with the institution even through those quarters when the firm’s products underperform.
   
3. Additional advisors acquired. Advisors are looking not just for quality products, but also for support that shows them how to use those products effectively every day. When an institution has a proven track record and reputation with advisors for providing both quality products and support, capturing new advisors becomes a relatively easy task.

The combination of CEG Worldwide’s broad empirical research and our extensive coaching experience with the industry’s most successful advisors has shown us that advisors are looking for from financial institutions, above all else, is from financial institutions assistance in becoming more successful.

CEG Worldwide consults with our financial institutional client’s to assist in realizing increased productivity, retention and attracting additional advisors by delivering custom coaching programs that allow their advisors to Build a Simple and Elegant Wealth Management Business^sm where their advisor becomes indispensable to the affluent.

Click here for a free copy of CEG Worldwide’s “Winning the Allegiance of Top Financial Advisors”

At CEG Worldwide we know that helping advisors to move upmarket and become more successful takes more than traditional training—it takes the ongoing support of an effective coaching program. For larger institutions, our coaching programs are able to train as many as a thousand advisors in our sessions.

Here are the ways in which CEG Worldwide can serve your financial institution:

Executive Planning Sessions
Every executive working within the financial services industry today is concerned with increasing revenue and profitability in the face of fierce competition and an increasingly difficult regulatory environment. When combined with the day-to-day demands of operating a financial services company, many executives find that there is rarely enough time to step back in order to gain the larger perspective needed to systematically address their revenue and profitability goals.

CEG Worldwide's Executive Planning Sessions are designed specifically to help executives address this challenge. Each session:

• Clarifies overall goals and objectives
• Defines and prioritizes company needs
• Delivers insights into challenges in order to arrive at effective solutions
• Creates a strategic action plan that achieves revenue and assets under management goals

The result? Executives become far better positioned to achieve their goals. With a clear understanding of what the most successful institutions are doing to build their businesses, these executives are prepared to grow their revenues and profitability in three key ways:

1. Increased sales from existing advisor relationships. Our research shows that nearly three out of five advisors, or 59.3 percent, conduct more business with firms once they start using a value-added marketing (VAM) program.
   
2. Greater advisor loyalty and retention. When a financial institution helps advisors to succeed, it is much more likely to retain those advisors, in good times and bad.
   
3. Additional advisors acquired. When an institution has a proven track record and reputation with advisors for providing both quality products and support, capturing new advisors becomes a relatively easy task.
   

Perhaps most important of all, by taking an "outside in" approach guided by an expert outside party, executive planning sessions allow executives to gain a new and better perspective that enables them to take the firm to its next level of success.

For information on executive planning sessions, please call Marty Corfman, CEG Worldwide's director of coaching, at 866-348-2406.

Strategies for Success
Your top advisors have a tremendous opportunity to take their businesses to a higher level of success by working with affluent clients. In addition to providing clients with exceptional service, leveraging this opportunity can lead to a significantly higher income and a higher quality of life for your advisors.

Strategies for Success is an intensive two-day forum in which your advisors will master vital wealth management tactics and strategies. It includes the following topics:

• Critical Industry Trends and Essential Strategies for Success
• Mastering the Learning Process
• Know the Affluent
• Focus Your Business on the Affluent
• Implement the Consultative Process
• Implement Wealth Management
• Keep Clients for Life
• First Steps Forward
• Breaking Through

Breaking Through
This exclusive one-year breakthrough coaching program is designed specifically for elite advisors who want to achieve a major breakthrough in their businesses in just 12 months.

Each Breaking Through program can be customized with one of three focuses:

1. Advisor productivity
2. Employee retention
3. Creating “marketing apostles”

Four Key Objectives of Breaking Through

1. Accelerating the advisor’s growth by setting and achieving a breakthrough goal.
2. Gaining the key knowledge and skills that will help advisors reach their goals.
3. Creating a powerful, detailed personal action plan to make the breakthrough goal a reality.
4. Receiving the coaching and support that will enable advisors to achieve their breakthrough commitments.

The Breaking Through Program uses the latest, most powerful personal commitment and breakthrough methodologies to help your advisors set and achieve breakthrough goals. The use of a breakthrough goal-setting methodology allows advisors to reach a higher level of success much sooner than they would by using traditional methods and techniques.

This program also gives your advisors the knowledge and skills needed to create a powerful personal action plan and the support necessary to implement the plan and achieve the breakthrough goal in just one year.

The CEG Roundtable is an exclusive program for coaching program graduates that helps them leverage all that they've learned in the coaching program to grow a hugely successful practice serving affluent clients. In full, it s a three-year learning process that is designed to help advisors double their income while simultaneously doubling their free time.

This is an elite group dedicated not only to helping advisors master the strategies and tactics covered in the coaching program, but also to helping advisors move to the next level of success with wealth management.

The CEG Roundtable includes:

• Two, two-day sessions, with one networking dinner per session
• Opportunities for face-to-face interaction with industry leaders
• One year of monthly coaching calls with a CEG Worldwide coach
• An insider's view of the latest trends and research on working with affluent clients
• A highly focused opportunity to meet and network with fellow elite advisors
• Latest results from best-practices research
• An understanding of the latest research on affluent clients and key trends—and how to implement the knowledge in your practice