Maximize The Potential of Your Strategic Alliance

Learn how SAMI can turn a strategic alliance into a business development power-house
sami video

In this video, Randy Shattuck, CEG Worldwide Chief Marketing Principal, makes the business case for the Strategic Alliance Marketing Initiative. Key points in this video include:

  • Why we developed SAMI
  • The 25 x 24 strategy
  • The business case for SAMI
  • An introduction to SAMI campaigns
  • SAMI themes and packages


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