The Alliance Opportunity

Many financial advisors are realizing the power and potential of strategic alliances with other professionals. CPA firms, attorneys, and high-end insurance specialists have clients who need and want financial services from a trusted source. But our experience and research shows that forging and maintaining these alliances is not a simple task. Over the last several quarters, we have learned the following lessons about building highly effective strategic alliances.

Early wins are critical.
To get everyone excited about the potential of the alliance, both the alliance partner and the advisor need to realize early wins that compel them to take their relationship to the next level. They need a simple-to-implement roadmap that shows them the best way to achieve these early wins.

Marketing is essential.
To effectively position the benefits of the alliance, the advisor and their partners need marketing support. Specifically, they need sales tools such as brochures, web pages, and presentations. They need compelling messages that persuade clients to set meetings with the advisor and alliance partners. They need a long-term marketing plan for promoting the alliance that guides their efforts toward greater success.

Campaigns are necessary.
To maximize the potential of the alliance, campaigns need to be instituted that create “client collisions.” These campaigns should be well organized, inclusive of all tools and resources necessary to be effective, and should persuade prospects to begin the five-meeting consultative client management process.

Support is vital.
Advisors and their partners do not have the time to become marketing experts. They need comprehensive solutions that require little time and effort from them. They need a team of experts standing by, ready to help them execute against well-defined plans that are pre-packaged and ready to implement.

Momentum is key.
Alliance partners need an ongoing set of initiatives that engage the partnership and excite stakeholders, stimulating them to make the most of the relationship over time.

The SAMI program addresses all of these concerns and does so much more. We’ve designed SAMI campaigns to be turn-key and give alliance partners everything they need to maximize the alliance.

SAMI Campaigns:

• Empower advisors and their partners to achieve early wins by implementing a road-map to success that is based on research and best-practices. 
• Deliver the tools and resources that advisors and their partners need to effectively promote the alliance. These resources persuade shared clients to set meetings and begin the consultative client process. 
• Institute long-term campaigns that allow alliance partners to succeed on purpose. These campaigns are fully mapped out and include the tools, resources and support that alliance partners need to execute efficiently and effectively.
• Support advisors and their partners with pre-packaged plans that require little time and effort from them. Alliance partners can choose to take our plans, written copy and ideas and implement on their own. Or they can work with us to customize pre-packaged materials and execute the plans on their behalf.