Research Capabilities

Organizations positioned as thought leaders reap tremendous benefits. To deliver thought leadership programs that have the desired impact, organizations need new insights that are not generally available in the industry today. The best way to accomplish this is through empirical research.

CEG Worldwide is a recognized leader in creating research programs that deliver compelling new insights and fresh ideas that capture the market’s attention. Our qualitative and quantitative research techniques create intelligence that is broad enough to be statistically valid while also deep enough to resonate with individuals for whom the content is created.

CEG Worldwide partners with leading financial institutions and other organizations to create thought leadership programs based on empirical research. Often this research is proprietary to CEG Worldwide, which means no other organization in the world will have the insights we offer. Depending on need, timeframe and budget, we can create custom research programs from scratch or work with existing research.

The services associated with these research projects include:

• Program definition. We help our clients define what a research program should accomplish. This can include the development of an entirely new service, a new advertising and marketing campaign, or myriad other business development goals.
• Heuristic definition. We define the best approach to gathering the intelligence that will fulfill program objectives. We deploy a well-defined methodology that includes definition of the target audience, questionnaires, sample size and qualitative or quantitative research tools.
• Research execution. We reach out to the market and conduct the research.
• Data analysis. We analyze the results of the research, categorize the insights garnered by the impact we think they’ll have on our client’s market, and create a report to review with our client.
• Promotion plan. We help our clients define the best way to use the insights garnered from the research to accomplish their stated goals. CEG Worldwide’s capabilities include the development of white papers, articles, book writing, public relations campaigns and speaking tours and  the creation of videos, DVDs and podcasts, and a host of other media.

To see samples of the white papers we’ve developed from some of our research programs, please click on White Papers.

To learn more about our research capabilities and to begin a custom research program today, please call Marty Corfman, Director of Business Development, at 866-348-2406 or email him at mcorfman@cegworldwide.com.