Breaking Through

Breaking Through is a 12-month coaching program designed to help top financial advisors build a Simple and Elegant Wealth Management Business^sm, realize their full potential and break through to an even higher level of success.

Breaking Through substantially accelerates the success of top financial advisors by showing them how to serve the right affluent clients very well.

Whatever financial advisors could accomplish in 24 to 36 months on their own, Breaking Through can help them accomplish in half the time with a much higher quality of life along the way, and without trial-and-error learning.

In this program, financial advisors are coached and supported as they gain insights—based on our proprietary empirical research—into the needs of the affluent and implement the best practices of elite wealth managers—who earn on average nearly three times more than investment generalists. Financial advisors who complete this program substantially grow their incomes, client loyalty and quality of life as they implement a personalized plan to capture new assets and clients.

Breaking Through is based on a simple concept. Elite financial advisors practice just a handful of key strategies and tactics. Through extensive empirical research, we've discovered these and organized them into a step-by-step program. Financial advisors cross the bridge from good to great one step at a time, all while being coached and supported by top-flight professionals.

Breaking Through is simply the best program in the world today for helping top financial advisors attract the right affluent clients, serve them well and earn very high incomes, all while enjoying more time for family and friends.

The Financial Advisor Challenge

Knowing what to do and actually doing it are two different things.

As the leading coaching organization in the financial services industry, CEG Worldwide helps top financial advisors build the practices they always dreamed about, but never quite knew how to build.

We interact daily with financial advisors who are deeply unsatisfied with their incomes. They know they have the potential to do so much better, but they don't quite know what to do. These financial advisors are already successful by all accounts, but they know they can do better.

The numbers support them. In the United States, there are 2.7 million wealthy households with more than $1 million in investable assets and 400,000 registered financial advisors who work with individuals. This means there are fewer than seven wealthy households per financial advisor.

But everyone knows that the assets of the affluent are managed by just a small percentage of the 400,000 financial advisors. These elite financial advisors know some things that the others do not.

The greatest opportunity for financial advisors to substantially increase their incomes is by attracting the affluent and retaining their assets over time. How can they do this?

In a healthy economic environment, financial advisors may have been able to attract affluent individuals and serve them well completely on their own, without the aid of professional coaches and organized programs. In these challenging economic times, this is extremely difficult—if not impossible.

The affluent, according to our proprietary research, are no longer satisfied with working with investment generalists. They demand a much higher level of service, a deeper level of commitment and an investment process that puts their needs, goals and dreams at the center. Financial advisors who embed business practices into their daily routines that address the needs of the affluent will win big.

In our experience, financial advisors struggle with three main challenges:

• Understanding what the affluent really need and want
• Defining which business practices address these concerns most effectively
• Transitioning their practices from where they are now to where they want to be

This last challenge is probably the most difficult. We call it the "knowing-doing gap." Even when financial advisors know what to do, it can be extremely challenging to change behavior and consistently do it.

Fortunately, financial advisors are not alone.

The Benefits of Our Program

Breaking Through addresses the three main challenges financial advisors experience as they build the practices they have always desired. This program delivers five major benefits:

Entrepreneurship

Breaking Through participants begin to treat their practices like businesses and to develop the right thinking and behavior to maximize the potential of their practices. When financial advisors think of themselves as entrepreneurs, there is no ceiling on success they cannot break through.

Confidence

Program participants gain confidence and quickly realize that the program is helping them take the right steps to build the practices they've always wanted but didn't know exactly how to build. This eliminates distractions and helps them focus.

Focus

Participants learn to focus on the right affluent clients, the right services for those clients and the right activities to attract the right affluent clients. This focus provides intentionality, empowering them to succeed on purpose.

Purpose

Participants develop a deep understanding of why they are in business and what they want to realize from their practices in addition to financial rewards. This sense of purpose in turn shapes whom they serve and the services they deliver to those clients.

Approach

Program participants build a Simple and Elegant Wealth Management Business^smsm. This reduces stress, helps them develop their niche market and empowers them to deliver "wow" service, greatly enhancing client loyalty.

Program Services

Group Coaching Sessions

Three, two-day sessions per year. These intensive workshop-style sessions deliver focus and intentionality as participants examine their businesses, learn about the affluent and the practices of elite financial advisors, and plan the next steps that will take them to even higher levels of success. Group coaching sessions are delivered by CEG Worldwide principals who have vast experience in growing financial services practices.

Individual Coaching Calls

One per month. Participants experience the benefit of professional coaching. Coaches help financial advisors develop their personal road maps, set goals, focus on the right behaviors and implement the step-by-step tactics and strategies from the program.

E-learning Services

Unlimited access to Breaking Through Online. This robust e-learning platform features extensive instruction on implementing each of the program's 16 tactics, in-depth videos and podcasts from CEG Worldwide's experts and coaches, a broad range of tools and templates, and online interaction with other Breaking Through participants.

Webinars

Five per year. CEG Worldwide principals continue to motivate, focus and energize participants throughout the year with online webinars. These webinars help participants focus on the steps appropriate to that phase of the program and commit to following through on their individual plans.

Emails to Participants

Weekly email tips. Participants receive weekly tips that remind them of what they should be focusing on during the current phase of the program. This further strengthens intentionality and purpose for realizing key objectives.

Peer Coaching

Ongoing. Participants receive peer coaching and interaction throughout the year. In group coaching sessions, participants interact with each other and form bonds that last through the program and beyond. When participants see others reaching their goals, this is a very motivating experience.

Breaking Through Book

Included. Every participant receives a copy of Breaking Through: Building a World-Class Wealth Management Business. This book offers insights, based on proprietary research, into the needs of the affluent and the practices of elite financial advisors.

Program Focus

Strategy One: Attract Affluent Private Clients

Tactic 1: Learn About the Affluent
Tactic 2: Focus on the Affluent
Tactic 3: Identify Target Market Niche
Tactic 4: Interview Centers of Influence
Tactic 5: Define Ideal Client Profile
Tactic 6: Position as an Expert
Tactic 7: Use a Pull Marketing Strategy

Strategy Two: Strengthen Client Relationship

Tactic 8: Segment Existing Clients
Tactic 9: Release Inappropriate Clients
Tactic 10: Adopt the CCM Process
Tactic 11: Convert Existing Clients

Strategy Three: Capture Assets and Acquire Clients

Tactic 12: Capture Additional Assets
Tactic 13: Replicate Ideal Clients
Tactic 14: Formalize Client Introductions
Tactic 15: Form Strategic Alliances
Tactic 16: Master Group Presentations

Getting Started

To learn more about Breaking Through and to register today for the next available opening, please call Jennifer Stanton, executive sales coordinator, at (888) 246-8043 or email her at jstanton@cegworldwide.com.