Breaking Through

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Breaking Through is a 12-month coaching program designed to help top financial advisors build a Simple and Elegant Wealth Management Business^sm, realize their full potential and breakthrough to an even higher level of success.

Breaking Through substantially accelerates the success of top advisors by showing them how to well serve the right clients.

Whatever advisors could accomplish in 24 to 36 months on their own, Breaking Through can help them accomplish in half the time with a much higher quality of life along the way, and without trial-and-error learning.

In this program, advisors are coached and supported as they gain insights—based on our proprietary empirical research—into the needs of the affluent and implement the best practices of elite advisors who earn on average nearly three times the annual income of investment generalists. Advisors who complete this program substantially grow income, client loyalty and quality of life as they implement a personalized plan to capture new assets and clients.

Breaking Through is based on a simple concept. Elite advisors practice just a handful of key strategies and tactics. Through extensive empirical research,
we've discovered these and organized them into a step-by-step program. Advisors cross the bridge from good to great one step at a time, all while being coached and supported by top-flight professionals.

Breaking Through is simply the best program in the world today for helping top advisors attract the right affluent clients, serve them well and earn very high incomes, all while enjoying more time for family and friends.

The Advisor Challenge

Knowing "what to do" and actually "doing it" are two different things

As the leading coaching organization in the financial services industry, CEG Worldwide helps top advisors build the practice they've always dreamed about, but never quite knew how to build.

We interact daily with advisors who are deeply unsatisfied with their incomes. They know they have the potential to do so much better, but they don't quite know what to do. These advisors are already successful by all accounts, but they know they can do better.

The numbers support them. There are 2.7 million wealthy households—with more than $ 1 million in investable assets—in the United States—and 400,000 registered financial advisors who work with individuals. This means there are fewer than seven wealthy households per advisor. But everyone knows that the assets of the affluent are managed by just a small percentage of the 400,000 advisors. These elite advisors know some things that other advisors do not know.

The greatest opportunity for advisors to substantially increase their income is by attracting the affluent and retaining their assets over time. How can advisors do this?

In a healthy economic environment, advisors may have been able to attract and well serve affluent individuals completely on their own, without the aid of professional coaches and organized programs. In these challenging economic times, this is extremely difficult—if not impossible.

The affluent, according to our proprietary research, are no longer satisfied by working with investment generalists. They demand a much higher level of service, a deeper level of commitment and an investment process that puts their needs, goals and dreams at the center. Advisors who embed business practices into their daily routines that address the needs of the affluent will win big.

In our experience, advisors struggle with three main challenges:

• Understanding what the affluent really need and want
• Defining which business practices address these concerns most effectively
• Transitioning their practices from where they are now to where they want to be

This last challenge is probably the most difficult. We call it the "knowing-doing gap." Even when advisors know what to do, it can be extremely challenging to change behavior and consistently do it.

Fortunately, advisors are not alone.

The Benefits of Our Program

The right thinking. The right behavior. The right results.

Breaking Through addresses the three main challenges advisors experience as they build the practice they've always desired. This program delivers five major benefits:

Entrepreneurship
Advisors begin to treat their practices like a business and develop the right thinking and behavior to maximize the potential of their practices. When advisors think of themselves as entrepreneurs, there is no ceiling on success they cannot break through.

Confidence
Advisors gain confidence and quickly realize that the program is helping them take the right steps to build the practices they've always wanted but didn't know exactly how to build. This eliminates distractions and helps them focus.

Focus
Advisors learn to focus on the right affluent clients, the right services for those clients and the right activities to attract the right affluent clients. This focus provides intentionality, empowering advisors to succeed on purpose.

Purpose
Advisors develop a deep understanding of why they are in business and what they want to realize from their practices in addition to financial rewards. This sense of purpose in turn shapes whom they serve and the services they deliver to those clients.

Approach
Advisors build a Simple and Elegant Wealth Management Business^sm. This reduces stress, helps them develop their niche market and empowers them to deliver "wow" service, affecting client loyalty.

Program Services

Group Coaching Sessions
Three two-day sessions per year. These intensive workshop-style sessions deliver focus and intentionality as advisors examine their practices, learn about the affluent and the practices of elite advisors, and plan the next steps in their personal road map to even higher levels of success. Group coaching sessions are delivered by CEG Worldwide principals who have vast experience in growing financial services practices.

Individual Coaching Calls
One per month. Advisors experience the benefit of a professional coach. Coaches help advisors develop their personal road maps, set goals, focus on the right behaviors, and implement the step-by-step tactics and strategies from the program.

E-learning Services
Unlimited Access to Breaking Through Online. This includes 16 videos for all 16 tactics covered in the program, podcasts from coaches about specific topics, online tools such as forms and letters, and PPTs from each session.

Video Conferences
Six per year. CEG Worldwide principals continue to motivate, focus and energize advisors throughout the year with online video conferences. These conferences help advisors focus on the steps appropriate to that phase of the program and commit to following through on their individual plans.

Printed Materials
500-page binder. Packed with research, tips and productivity tools, this binder helps advisors implement their personal road maps and stay on track with their goals throughout the year.

Emails to Advisors
Weekly email tips. Advisors receive weekly tips that remind them of what they should be focusing on during the current phase of the program. This further strengthens intentionality and purpose for realizing key objectives.

Peer Coaching
Ongoing. Advisors receive peer coaching and interaction throughout the year. In group coaching sessions, advisors interact with each other and form bonds that last through the program and beyond. When advisors see other advisors reaching their goals, this is a very motivating experience.

Breaking Through Book
Included. Every advisor receives a copy of Breaking Through: Building a World-Class Wealth Management Business. This book offers insights, based on proprietary empirical research, into the needs of the affluent and the practices of elite advisors.

Program Focus

Strategy One: Attract affluent private clients
Tactic 1: Learn about the affluent
Tactic 2: Focus your business on the affluent
Tactic 3: Identify target market niche
Tactic 4: Interview centers of influence
Tactic 5: Define ideal client profile
Tactic 6: Position as an expert
Tactic 7: Use a pull marketing strategy

Strategy Two: Strengthen client relationships
Tactic 8: Segment existing clients
Tactic 9: Release inappropriate clients
Tactic 10: Adopt consultative client relationship management
Tactic 11: Convert existing clients

Strategy Three: Capture assets and acquire clients
Tactic 12: Capture additional assets
Tactic 13: Replicate ideal clients
Tactic 14: Formalize client referral program
Tactic 15: Form strategic alliance with other professionals
Tactic 16: Master group presentations

 

Getting Started

To learn more about this coaching program and to register today for the next available opening, please call Jennifer Stanton, Executive Sales Coordinator, at (888) 246-8043 or email her at jstanton@cegworldwide.com.